Samsung Intends to Halt Production of Blu-ray Players

Samsung Intends to Halt Production of Blu-ray Players


The spinning Blu-ray disks are fading out slowly. Samsung, one of the manufacturers of Blu-ray players, announced that it would stop producing the models of 4K Blu-ray player. The company is ending production of other 1080p Blu-ray players also. A Samsung representative declared that the company would no longer offer new Blu-ray or 4K Blu-ray player models in the U.S. Previously, the tech giant intended to discontinue the 4K players only. But now it aims to halt both 4K players and 1080p devices. Samsung also ditched a high-end 4K player for 2019.

Probably, the company may continue to manufacture its existing Blu-ray players. In the upcoming time, Samsung has a few models on sale or may launch new ones in particular countries excluding the U.S. Though; there is a possibility that Samsung has just announced that its stopping Blu-ray business. It may be a business strategy like Oppo did last year. Oppo was a pioneer company to support HDR10 and Dolby Vision. But in 2018, the company announced that it would halt production of 4K Blu-ray players. One of the most prominent reason to stop the product may be the lagging support of 4K players. The player’s format is considerably behind the rest of the technologies in the global market. According to Nielsen’s Q2 2018 report, some devices like DVD/Blu-ray players, are in the declining phase of their product life cycle.

Currently, streaming devices like Roku, Apple TV, Amazon Fire TV have more importance than Blu-ray players. Blu-ray technology failed to manage or entirely replace DVD or other techs. On the other hand, streaming services have soared towards success, mainly by making 4K streams cheaper. Though it is not clear whether Samsung will pull its existing models from the U.S. market or not, a massive fall in sales of the disc may motivate hardware manufacturers to launch new models. Maybe, the Blu-ray format would see its end in future.

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